Case study: What is 'yassification'?

You may be familiar with the slang collocation 'glow up' (popular in 2020) meaning 'to undergo a physical transformation for the better'. Well, get ready to learn about the internet's new slang verb 'yassify' or the nominalisation 'yassification'. Google trends indicates that the end of 2021 has seen the online use of these two terms go through the roof!

Read an explanation of the terms' origins below:

Upworthy - Yassification, the hilariously bizarre beauty meme that had taken over social media

Left: Popular Twitter account 'Yassify Bot' demonstrates the process of 'yassifying' an image using a filter.

Below: A Twitter user amassed almost 200k likes on his joke about Yassification (based on a line from the film 'The Godfather').