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  • Writer's pictureCaitlin May

Case study: 'That time of the month'

In May 2022, New Zealand golfer Lydia Ko made headlines when she mentioned her period in an interview, using the euphemistic expression, 'that time of the month.'



While menstruation is usually a taboo topic, Lydia Ko was not deterred from mentioning it in her interview, citing its effect on her physical condition and performance in the tournament. However, the (male) interviewer appeared unsure how to react to her statement.


While Ko was making an effort to de-stigmatise discussion of women's periods, particularly in a sporting context where it can affect their athletic performance, her use of the euphemistic expression indicates that there is still an element of taboo around the subject that must be negotiated in polite communication.

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