As we have discussed many times this year, language is always changing. One of the most interesting changes currently happening across all English-speaking societies is the gradual shift in the use of gender-neutral language, preferred pronouns, and other language relating to gender identity.
In terms of the purposes of these linguistic choices, there are three we will focus on here. Using non-traditional language associated with gender can aim to:
Represent the personal identity of someone who does not conform to a traditional gender identity, and reinforce a sense of belonging in communities of similar people (usually the LGBTQIA+ community)
Represent progressive values and an attitude of support and solidarity towards people who have a non-traditional gender identity, thus supporting their face needs
However, the refusal to use such language can aim to:
Represent traditional values and a rejection of the wider social changes around gender identity
Before studying the examples below, check out these resources and articles to discover more about this topic:
Minus18.org - What are pronouns and why are they important?
Rolling Stone - Beyond They/Them: What are neopronouns? (June 2021)
Sydney Morning Herald - Patience and empathy required from all as we navigate new gender terminology (June 2021)
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Many people who identify as non-binary will use the preferred pronouns 'they/them'. Trans people will ask people to use pronouns that match the gender they identify with.
Left: It is becoming increasingly common to include this preference in social media communication or emails, as seen here with Australian singer G Flip using 'they/them' in their Instagram bio. Additionally, allies ('cisgender' or 'cis' people) of non-binary or trans people will often put their pronouns in their bio or email in solidarity.
In December 2021, Carlton AFLW player, Darcy Vescio, came out as non-binary. The commentary and social media teams had to adjust their language in the reporting of Vescio's matches.
Right: Channel 7 shows solidarity with Vescio by using 'their left foot' in a tweet about a goal they kicked.
Left: In 2022, superannuation fund HESTA ran a TV advertisement using the slogan, 'She's with HESTA, he's with HESTA, they're with HESTA,' suggesting that the company was trying to appeal to customers by presenting their brand as inclusive and progressive.
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As well as pronouns, we have also seen gender-neutral language used deliberately by organisations to show solidarity. This can be done, for example, through the use of person-first language which avoids gendered nouns such as 'man' or 'woman.'
Below: The phrase 'women and people with a cervix' is used to be inclusive to people who may have a female body but not identify as a woman. This appeals to their positive face needs, making them feel included and accepted.
This is certainly a space to watch over the coming years, as debate about these terms heats up in the media. Many conservative politicians and media figures (like Andrew Bolt) criticise these lexical choices as politically correct or 'woke', indicating their traditional values and attitudes.
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