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  • Writer's pictureCaitlin May

Case study: Lollies, cheese, and PC language

In 2021, both Allen's Lollies and Coon Cheese decided to change the brand names of their products following criticism about potentially racist connotations.


Coon Cheese became 'Cheer Cheese'

Red Skins lollies became 'Red Ripper'

Chicos became 'Cheekies'



The article below also explains the reasons behind the 'Coon Cheese' name change from the perspective of Indigenous Australians:




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