There's a new Aussie aviation company in town, and they're called Bonza Airline. Everything about this company is Aussie, right down to their marketing!
We have talked before about brands and how they strategically use informal language in their advertising. Check out our previous posts here:
Definitely keep an eye on Bonza's marketing this year so you can pick up any useful examples of informal language they put up on social media.
Left: The company uses informal language and specifically Australian slang in order to market themselves as a brand that is truly 'Aussie'. The colloquial 'g'day!' as an opening in their profile is an immediate sign that their brand wants to be seen as laidback.
Furthermore, the non-Standard blend 'Allstralia' in their slogan attempts to build solidarity with potential Aussie customers.
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